Privacy Policy for Explored Parallel
At Explored Parallel, we take your privacy seriously. This Privacy Policy outlines how we collect, use, protect, and manage your personal data in accordance with the General Data Protection Regulation (GDPR) and other relevant laws applicable within the European Union and the Netherlands. We believe in full transparency regarding how we handle your information and are committed to safeguarding your privacy as you engage with our brand.
1. Who We Are
Explored Parallel is a social design brand that combines cultural heritage with sustainable and innovative fashion. Our website, www.exploredparallel.com, serves as an interactive platform for storytelling, cultural education, and the sharing of our ethical, eco-conscious products.
Data Controller:
Explored Parallel
Prinses Beatrixlaan 23 Den Haag
Email: info@exploredparallel.com
Website: www.exploredparallel.com
2. What Personal Data We Collect
We collect and process the following categories of personal data when you interact with our website or make purchases from our store:
- Contact Information: Name, email address, phone number, and shipping address.
- Account Information: Username, password, and any preferences set within your account.
- Payment Information: Credit card details or other payment methods (processed securely by our third-party payment processors).
- Browsing Data: IP address, browser type, device information, and cookies that track your activity on our website (refer to our Cookie Policy for more details).
- Purchase History: Records of products you have purchased, as well as order details.
- Communication Data: Any information you share with us via contact forms, emails, or customer service inquiries.
3. Why We Collect Your Data
We collect and process your personal data for the following purposes:
- To Fulfill Orders: To process payments, deliver products, and communicate order updates.
- To Enhance Your Experience: Personalizing your experience on our website, tailoring content, and improving usability based on your preferences.
- Customer Support: Assisting you with queries, handling returns, and resolving any issues related to your orders.
- Marketing and Newsletters: With your consent, we may send promotional emails, newsletters, and exclusive offers related to our products and services.
- Analytics and Improvements: Monitoring website traffic and usage to optimize our services and ensure the best possible user experience.
- Legal Obligations: Fulfilling our legal obligations, such as accounting and compliance with consumer rights laws.
4. Legal Basis for Processing Your Data
Under the GDPR, we process your personal data based on the following lawful grounds:
- Contractual Necessity: To provide you with the services you request, including fulfilling orders and processing payments.
- Consent: When you subscribe to our newsletters or agree to non-essential cookies.
- Legitimate Interests: For business-related purposes, such as improving our website and preventing fraud, provided that your interests and rights are not overridden.
- Legal Compliance: To comply with legal obligations, including accounting and tax requirements.
5. How We Share Your Data
We only share your personal data with trusted third parties when necessary for the following purposes:
- Payment Processors: To securely process your payments (e.g., Mollie, PayPal).
- Shipping Partners: To deliver your orders to your specified address.
- Analytics Providers: To analyze website traffic and improve our services (e.g., Google Analytics).
- Marketing Platforms: For email marketing, if you have opted in (e.g., Mailchimp).
- Legal Authorities: If required by law, we may share your data with regulators or law enforcement agencies.
We ensure that any third parties who access your personal data are GDPR-compliant and maintain adequate security measures to protect your information.
6. How Long We Retain Your Data
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including fulfilling legal, accounting, or reporting requirements.
- Account Data: Stored until you request account deletion.
- Purchase Data: Retained for up to 7 years for legal and tax purposes.
- Marketing Data: Stored until you opt out of receiving marketing communications.
Once the retention period expires, we will securely delete or anonymize your personal data.
7. Your Rights
As a resident of the EU, you have the following rights regarding your personal data:
- Right to Access: You can request information about the personal data we hold about you.
- Right to Rectification: You have the right to request corrections to any inaccurate or incomplete data.
- Right to Erasure: You can ask us to delete your data, subject to legal retention obligations.
- Right to Restrict Processing: You can request limited processing of your data under certain circumstances.
- Right to Data Portability: You may request to receive your personal data in a structured, commonly used format.
- Right to Object: You can object to the processing of your data based on legitimate interests or for direct marketing purposes.
- Right to Withdraw Consent: If processing is based on your consent, you can withdraw this at any time without affecting the lawfulness of processing before your withdrawal.
To exercise any of these rights, please contact us at info@exploredparallel.com. We will respond to your request within one month, as required by law.
8. Data Security
We take data security seriously and implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or destruction. These include:
- Encryption of sensitive data (e.g., payment information).
- Secure servers and firewalls to protect our website and your data.
- Regular audits of our security practices to ensure compliance with industry standards.
While we do everything possible to protect your personal data, no system is entirely foolproof. We encourage you to protect your own data by using strong passwords and safeguarding your account information.
9. International Data Transfers
As part of our operations, your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). In such cases, we ensure that the transfer complies with GDPR requirements, using appropriate safeguards like standard contractual clauses or relying on countries deemed to provide adequate protection.
10. Cookies and Tracking Technologies
We use cookies and similar technologies to collect information about your browsing behavior. For more details about how we use cookies, please refer to our Cookie Policy. You can manage your cookie preferences at any time by visiting the Cookie Settings page on our website.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page, and we encourage you to review it periodically. If significant changes are made, we will notify you via email or a prominent notice on our website.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please feel free to contact us at:
Explored Parallel
Email: info@exploredparallel.com
Website: www.exploredparallel.com
By using our website, you acknowledge that you have read and understood this Privacy Policy. Your continued use of the website signifies your agreement to the terms outlined herein.
