HOW IT STARTED
Our brand is inspired by a growing concern: the increase in cultural and historical ignorance within our contemporary society. This trend is leading to a widening gap between generations and declining awareness of our rich cultural history. These issues inspired us to launch an initiative focused on rediscovering and celebrating our cultural heritage.
Our aim is to bridge the gap between past and present, and create a platform on which the stories and wisdom of the past can resonate again in the present. We want to inspire people of all ages to rediscover and appreciate the richness and diversity of our common history.
Our brand is not only a response to the loss of historical awareness, but also an attempt to strengthen the bonds between generations through shared knowledge and experiences. It is an invitation to everyone to participate in an immersive journey through time that both enriches and connects. We hope this initiative will have a lasting impact and motivate people to recognise and embrace the value of our shared past, laying a foundation for a richer, more connected future.
WHY EXPLORED PARALLEL?
Our passion and love for cultural enrichment and sharing stories are at the
heart of our motivation to build this brand. It is a source of regret and concern
that many people in our contemporary society overlook the unprecedented
value and richness of these stories. We are driven by the belief that these stories
should not only be shared, but can also serve as tools to learn from and gain
insights from. At the same time, we want to realise this brand as a tribute to
our (fore) parents who migrated (to the Netherlands) for a brighter future for us.
By sharing these stories, we aim to build an engaged and informed
community. A community that not only appreciates the stories, but also
uses them as a tool for education, inspiration and connection. We believe
that by sharing these cultural stories, we can bring people together, build
bridges between different cultures and generations, and foster a deeper
understanding and appreciation of our shared human experience. This brand
is a means for us to make a lasting impact in enriching lives and strengthening
ties within our community.
Foundation : The Heart
Heritage
Cultural richness and tradition form the foundation of this brand, where historical knowledge is woven into both storytelling and product design. Each piece serves as a tribute to the wisdom and artistry of the past, ensuring that these elements are not only preserved but also celebrated and shared with future generations.
community
At the heart of our brand lies a commitment to fostering strong connections through shared stories and cultural heritage. Our products create a bridge between cultures and generations, encouraging dialogue, understanding, and collective growth, with each design serving as a shared narrative that unites people in their appreciation for history and innovation. They act as a medium, not just to wear but to experience.
tayyib
Every product is crafted with a commitment to purity, benefit, and ethical integrity. Sourcing materials fairly and adhering to ethical production standards, the brand honors the cultural values it represents. This approach ensures that each product is not only of the highest quality but also reflects principles of fairness and respect.
storytelling
Storytelling is central to the brand’s identity, intertwining the journeys and histories of real-life explorers with original fiction. These immersive narratives enrich shared cultural heritage, adding depth and meaning to each design. By connecting the past with the present, the stories offer a deeper, more meaningful engagement with the world.
sustainability
The brand sets a new benchmark in sustainability by creating durable, environmentally friendly products. It demonstrates that sustainable fashion can be both innovative and long-lasting. With a focus on repairable designs and eco-conscious materials, the products minimize environmental impact while offering superior quality and longevity.
innovation
Innovation is at the core of every process, from design and production to storytelling. By blending traditional craftsmanship with cutting-edge technology, the brand creates unique, culturally significant products. This approach ensures a continuous exploration of new ways to merge the past, present, and future in every creation.
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